Case Studies

naidex-exhibitions

Naidex

Event PR and press office management

Since 2008 we have been managing the PR campaign and on-site press offices for Naidex National and Naidex Scotland, as well as devising and executing the PR strategy for the launch of Naidex South. Despite challenging economic times the events have steadily grown in terms of exhibitor and visitor numbers with press coverage achieved in trade and consumer titles as well as national press, TV and radio.

Thanks to ongoing press liaison 2011 saw national TV attending the event with live streaming from the BBC and online targeting ensured wide spread coverage across the web.

WHAT THEY SAY ABOUT CAS

By supporting our in-house marketing activity with an ongoing PR campaign C.A.S has proved invaluable in raising the profile of the Naidex events. Its expert knowledge of the disability and healthcare markets means that all target audiences are reached, which has resulted in an increased number of visitors year on year and unprecedented levels of press coverage. The team is professional, approachable and always proactive when it comes to achieving the show’s objectives. Arriana Catania, Marketing Manager - Naidex